pepeagave

At the beginning of this year, I was around 220 lbs, running, working out consistently, and feeling like I was finally getting back into a good routine. Then in March, I got injured weightlifting, which led to issues with my knee and back and completely slowed me down. By the end of the summer, I hit 240 lbs… the heaviest I’ve ever been. That was my wake-up call. Working in the spirits industry means I’m constantly around tastings, cocktails, dinners, and new experiences and I love it. It’s part of my career and something I’m genuinely passionate about, so no, I’m not giving up drinking. 😂 For me, this is about finding balance. Being more disciplined with my workouts, what I eat, how much I drink, and making my health a priority without giving up the things I enjoy. Now that I’m recovered, I’m back in the gym and working toward 200 lbs, a weight I haven’t seen since before the pandemic. Long way to go, but this is the start, and have friends that push me 💪🏽

I am honored to be named to the @negociosnow Latinos 40 Under 40™ Los Angeles Class of 2026. 🏆 With 9+ years of experience across engineering, consulting, and entrepreneurship, my career has been defined by one principle: applying structure, strategy, and operational discipline to drive measurable business outcomes. Today, as Founder of Colibri Media Hub, I advise brands in the tequila, mezcal, and broader spirits industry on strategy, operations, and marketing, from portfolio development and market positioning to sustainable, scalable growth. I am also the Founder of the @latequilaclub , a community built to celebrate agave spirits and bring people together around the culture behind them. Beyond my professional work, I remain committed to elevating the Latino community through mentorship, access and opportunity. My sincere thanks to my wife @alefloresmc, family, mentors, colleagues and partners across the industry who have supported me along the way. This recognition is shared with all of you. The celebration takes place October 29 at the Los Angeles Music Center, sponsored by BMO. Congratulations to the entire Class of 2026. #Latinos40Under40 #NegociosNow #AgaveSpirits

Tequila & friends 🥂🙌🏽

A little behind-the-scenes at Maison Noten Chocolat 🍫 Tequila meets chocolate… something delicious is coming...🥂 Any guesses? 👀

Just a quick warm-up… or so he thought. 💀😂 (Bro had NO idea what he was getting himself into)

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Pottery pop quiz time 🏺✨ Three pottery bases. Three different makers. Can you tell who made which? Swipe through and check out each one: A, B, and C. Then comment your guess: A → ? B → ? C → ? Study the glaze, the shape, the little details 👀 No hints (okay, maybe a few). I’ll reveal the answers soon. Bragging rights are on the line 😏 #potterychallenge #guessthemaker #claypots #handmadepottery #tequila

at least they tried… 😂 #bbywowdance #latinoproblems

Weekend recap: Del Mar Wine & Food Festival 🍷🌮✨ Huge thank you to @tequilaocho for inviting us to spend the weekend with you. Great food, great people and of course, delicious tequila 🥃 Also, feliz cumpleaños a @fanycamarena we wish you the best always and to many more years! Salud amiga! Already counting down to next time. Cheers! 🙌 #DelMarWineAndFoodFestival #TequilaOcho #DelMar #WeekendGetaway #FoodAndWine TequilaLovers SanDiego

😬🤷🏻🙄 Am I the only one? 🫣

It’s logic to me… 🥂✨